The Hershey Company has put out the call for pet owners as they search for the next Cadbury Bunny. This year, the Cadbury brand will use a March Madness elimination tournament to decide the winner. Entries must be made through Cadbury USA’s Instagram account. Pet parents must post a picture or video and explain why their rabbit should represent Cadbury. The winner can receive up to seven-thousand-dollars in prizes over five rounds of voting and possibly star in the 2025 commercial tryouts. Voting begins March 11th, with a final winner crowned on the 25th.
